A New Vision for the Family Business

Guy, Stéphane, and their two brothers take over their father’s company and create high-form gutters, introducing a unique product designed to stand out in a competitive market.

A First Revolutionary Invention

Driven by a spirit of innovation, the brothers refused to install products they knew were ineffective for homeowners. To compete with traditional screens (often called “chicken wire”), they developed the industry’s very first rigid aluminum gutter guard, hand-cut to size for each home.

Thinking Bigger

Despite the economic downturn, the company expands its operations beyond the city of Quebec. Equipped with the best product on the market, they begin selling premium gutters with high-end gutter guards.

A Strategic Shift Toward Innovation

Determined to take their innovation further, Guy and Stéphane make the bold decision to sell their gutter installation business and focus entirely on developing the machines and tools needed to mass-produce their gutter protection system, with the goal of making it accessible across Canada. In 1999, they establish their operations in the historic La Rotonde building in Charny, where the company remains active 25 years later.

The Birth of Alu-Rex

After two years of relentless research and with minimal cash flow, Alu-Rex is born. The launch of the Gutter Clean System® does not come without challenges—it requires clear vision, unwavering passion, and strong perseverance to break into a traditional industry. With a full order book, Stéphane and Guy approach their first distributor in the province. The product quickly begins to be distributed from coast to coast.

Setting a New Standard in the Industry

With innovation remaining a top priority, Stéphane develops the world’s first continuous hanger: T-Rex®. By shaping the Gutter Clean System® to attach directly to the gutter, the brothers introduce a product that will redefine gutter systems worldwide. To this day, T-Rex® remains a benchmark for durability and performance.

Breaking into the U.S. Market

With annual growth of 200% in Canada, expanding into the United States becomes the next logical step. Within six months, they secure a strategic agreement with Alcoa, a major industry player, enabling national distribution across several states.

Europe on the Horizon

Building on its success in North America, Alu-Rex begins expanding overseas, signing its first distribution agreements in Europe.

Reinventing Partnership

Alu-Rex once again changes the rules of the game with an innovative business model designed for gutter companies, offering comprehensive support aimed at helping installers succeed. A turnkey marketing agency is also made available, providing customized tools to strengthen partners’ brands and generate leads—helping them grow and thrive.

11 million feet of product sold in the United States

Investing in Partner Success

Alu-Rex launches an innovative loyalty program: a points-based system redeemable for customized marketing services, offering partners tangible support to promote their brand and showcase the products.

The Next Generation Steps In

After more than a decade within the company, Kevin and Tommy Brochu become part of the family legacy. Having been involved since 2004, they represent the second generation and ensure a smooth transition while continuing the company’s founding values.

Raising the Standards

Alu-Rex launches Double Pro®, a revolutionary filtration technology. Offering unmatched durability and performance, it filters even the smallest debris and redefines industry standards. Its lifetime clog-free warranty makes it a new benchmark for reliability.

Taking the Lead

Alu-Rex reaches a strategic milestone by taking direct control of its operations in the United States. Guided by a clear vision and a strong mission, the company demonstrates its determination to drive its own growth in this major market.

Rethinking the Gutter

Alu-Rex introduces Hover™, an innovative continuous hanger system that suspends gutters rather than fastening them with screws, thanks to patented Floating™ technology. This innovation preserves the structural integrity of gutters by allowing them to expand and contract freely with temperature changes.

A Year of Growth and Innovation

Alu-Rex pushes the boundaries of gutter protection with the launch of Gutter Clean Pro®, a microfiltration gutter guard offering unmatched performance and a clog-free guarantee. To meet growing demand, the company adds a fourth production line and moves its administrative offices to a new building on Taniata Avenue. It also introduces a three-level certification program—Certified, Elite, and Expert—to recognize installers’ expertise and support partner growth.

25 Years of Innovation and Leadership

Alu-Rex celebrates 25 years of innovation, growth, and strong partnerships across Canada and the United States. From its beginnings in La Rotonde to its North American reach, the company continues to evolve while staying true to its mission: delivering the best products and supporting gutter professionals every step of the way.